Posts Tagged ‘cloverfield’

Cloverfield: Review’d

February 29, 2008

CloverfieldI finally got round to seeing this after numerous abortive cinema visits, and… it’s pretty good. Very intense at times, a fact emphasised by the style of presentation: the film is exclusively shot from a small video camera carried by one of the survivors. But this isn’t some arthouse scifi flick – there are plenty of big-budget action scenes here, though they’re cleverly staged so you don’t feel like you’re watching a Hollywood blockbuster.

However, despite the motion-sickness-inducing handicam amateur feel, it’s actually a fairly traditional disaster movie at heart. It’s got the lighthearted beginning bit, where characters are introduced and lovelives become increasingly entangled. Then there’s the middle section where the disaster strikes and the monster stomps around trashing NY, most impressively. Then there’s the desperate final section, where major characters are picked off, and things become increasingly fraught as they near their goal.

Cloverfield 2Kudos to the director for cleverly intercutting footage of two of the main characters from one month before the main events – this adds depth to the relationship, and lends the ending a poignancy it might otherwise have lacked.

I also liked the way the film didn’t focus too much on the creepy crab-like minimonsters – though the section in the subway was scarily good stuff. Overall Cloverfield is well worth watching, but it doesn’t quite live up to all the preceding hype.

Mind you, I’m very glad I saw this film after the earthquake struck on Wednesday morning. That would have properly freaked me out…

Mustn’t Spoil Cloverfield!

January 18, 2008

CloverfieldWell, it’s finally 01-18-08, and Cloverfield is out (in the States at least), which leaves us Brits on the other side of the Atlantic with two whole weeks in which to avoid seeing any spoilers relating to the film (it’s not out until 01/02/08 over here).

Of course, anyone who’s online can hardly go five minutes without seeing a link to a review or a “reveal” of the monster. So now the trick will be summoning the effort to resist clicking on any of these things for fear of spoiling the surprise!

I’ll leave you with the latest official TV “spot” (I guess this means “advert”) to keep you guessing, although I’m sure that by tonight there’ll be hundreds of dodgy phone videos from first night screenings uploaded to youtube — if there aren’t already: I refuse to search for “cloverfield” on youtube for the next two weeks!

Even More Cloverfield

December 16, 2007

Following the release of the official trailer last month, more footage of the hotly anticipated Cloverfield (01-18-08) has now been released onto the internet. This time it’s a five minute clip, introduced by JJ Abrams, showing some intense Statue of Liberty exploding action. From the looks of this, it seems like this will be an urban Blair Witch Project, but with a much higher effects budget.

This clip is actually from a contest to win a screening of Cloverfield in your home town (if you live in the US of course). The way it works is that you ‘grab’ the widget — i.e. post it on your website, Facebook or MySpace profile, and friends and other users watch it and then post it to their profiles. It’s all part of the larger viral marketing campaign surrounding the movie.

Still no more details on the monster, though: the hype is really building now… Roll on February 1st (UK release date)!

Cloverfield Trailer Released – Speculation Continues

November 24, 2007

The trailer for JJ Abrams‘ hotly anticipated new monster movie, Cloverfield, was released officially earlier this month. You can see it at the official website:

Cloverfield – 1-18-08

CloverfieldThe level of speculation over the film’s plot and — crucially — what the monster will look like has reached fever pitch in sci-fi geek online communities over the past several months. Even the title has been the subject of intense debate: originally Paramount released a trailer with Transformers last summer which showed the decapitated Statue of Liberty shot (the iconic image of the movie) and the release date 1-18-08, which, for the non-transatlantic amongst us translates to the 18th of January 2008.

Now, however, it seems that the studio have gone for “Cloverfield” which has been a known working-title since the start of the hype. But still nobody’s sure about whether this is a Godzilla-type movie, or something darker — H.P. Lovecraft’s Cthulhu has been cited as an inspiration in several quarters.

Slash Film has a post which shows a slow-mo clip of several frames from the trailer apparently depicting the monster. Another version of this is shown below, from Youtube:

Intense. But I’ve still got no idea whether it’s a 200 foot alien terror-arachnid or a murky shot of the StayPuft Marshmallow Man from Ghostbusters. The jury’s out, in other words, but what’s indisputable is that Abrams and the Paramount marketing team are doing a great job of generating interest in what could be a run-of-the-mill monster movie.

Numerous blogs are dedicated solely to dissecting any scrap of information about the movie as soon as it is released. This is then rehashed and repackaged on hundreds of other non-specialist blogs, like mine, and the meme spreads. It’s a truly viral campaign, and it works because a very tight lid has been kept on the script, with no leaks so far.

Given Abrams’ credentials, I’m pretty confident Cloverfield will at least give sci-fi enthusiasts like me something to talk about come the new year.

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