McDonald’s UK Boss: “Games Make Kids Fat, Not Fast Food”

January 11, 2008

McDonaldsAh, Steve Easterbrook, how did we get by without you?

McDonald’s boss: ‘Games to blame for childhood obesity’ (via BoingBoing)

Yes, it’s Mr. Transparent back once again, and this time he’s serious. Apparently it’s game playing that’s led to the worrying rise in the numbers of obese children, rather than consuming excessive numbers of Big Macs with fries. Ri-ight, thanks Steve. Any more nuggets of wisdom? Oh, you do? Please, continue:

“The issue of obesity is complex and is absolutely one our society is facing, there’s no denial about that,” said Easterbrook. “But if you break it down I think there’s an education piece: how can we better communicate to individuals the importance of a balanced diet and taking care of themselves?”

Thanks for that. Perhaps we could stop promoting crap food to kids while pretending to be concerned about health by slipping in carrot sticks and mineral water. Just how many carrot sticks do you sell anyway? Oh, sorry, I forgot: you can’t even decide whether you’re making money by selling fast food to fat people.

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